Why Swish your clothes?
Swishing, or clothes swapping is a wonderful way to give you pre-loved but no longer worn items a new home, as well as finding something new-to-you. This diverts clothing from landfill and keeps clothing in use for much longer, which drastically reduces it’s carbon footprint.
Every year an estimated £140 million worth (around 350,000 tonnes) of used clothing goes to landfill in the UK. There is absolutely no need for any clothing or textiles to make its way into a bin and this is both a significant environmental loss and a missed business opportunity.
Love Your Clothes is a national campaign, launched in 2014 to address this issue and to help inspire and influence consumers to make small conscious changes to reduce the impact of clothes on the environment.
It aims to improve the sustainability of clothing across its lifecycle, and influencing consumer behaviour is a major part of that. Why? Because the most significant opportunity for reducing the environmental impact of clothing lies in increasing the active life of the clothes we wear.